Report on the 3rd Digital x Outdoor Think Tank
For the third edition of the Digital x Outdoor - Think Tank, OSV, Imaginove, and CITIA chose to focus on connected objects and the retail store of the future. The event, which took place on March 27 at Bonlieu Center in Annecy, drew more than 90 people for the afternoon-long conference and a connected objects exhibit organized for the occasion.
To start off, participants enjoyed the opportunity to learn more about and to discuss the customer experience, e-commerce, and innovative solutions for the retail store of the future, thanks to presentations made by several specialists.
- Rémi Forsans - OSV, Patrick Eveno - CITIA and David Gal Reignez - Imaginove presented their respective organizations and the future prospects for working together in the future.
+ Click here to download the presentation (in French).
- Pascal Clausse, Vice-président of Global Retail for Amer Sports, discussed the "shopping experience," by presenting the best practices from the sports and other industries, and emphasized the need to develop a 360-degree experience for the consumer.
+ Click here to download Pascal Clausse's entire presentation (in English).
- Thomas-Michel Villaz from Katexpert spoke about web navigation and the in-store purchasing process.
+ Click here to download Thomas-Michel Villaz's entire presentation (in French).
Taline Mouradian, Deputy General Manager of the communications agency MNSTR, presented consumer experience best practices through video as well as case studies conducted with The North Face, Bonobos, and Salomon CityTrail.
+ Click here to download Taline Mouradian's entire presentation (in French).
Davy Dauvergne, in charge of product marketing and innovation within Cegid's Retail Business Unit talked about integrating new information technologies into the retail store by presenting experimental products from the Cegid Innovation Store in Lyon.
+ Click here to download Davy Dauvergne's entire presentation (in French).
For the second half of the afternoon, participants gathered to view a wide variety of connected objects for outdoor sports, and to discuss the latest technologies. For the occasion, they discovered the Airwave goggle from Oakley, the Symbios Connect helmet from Julbo, the GPS Search watch from Rip Curl, Air Raid headphones by Skullcandy, the X Project Pro video projector by X-Sories, the GoPro Hero 4 Silver Edition, glasses from Recon Instruments, the virtual reality headset from Homido, ski finder systems such as Ski Tracer by Salomon or ResQski by The M-Equipment, the intelligent protection vest by In&Motion, digital advertising by Nü Advertising, and web solutions by Cegid.
Given the overwhelming success of the first three editions, OSV and its partners are proud to announce that the 4th Digital x Outdoor Think Tank will be held during the Design Summer Camp, which will take place from September 14-18, 2015, in Annecy.
+ View all photos from the event