On December 4, 2024, during ISPO in Munich, the French Outdoor Awards 2025 concluded with the announcement of the four winners chosen from 13 finalist innovations after company pitches.
The 2025 Winners:
- Innovation Award: Villacampa-Pyrénnées : Core+volution uses a new bio-based material and a unique 3D printing process to create lightweight, high-performance cores for snow sports gear.
- Startup Award: Kanyon : The Jerky Poulet Thaï is a French meat-based nutritional source for sports.
- Digital Award : Skiif :The Ultimate Ski GPS, the 1st collaborative navigation application for skiing.
- Sustainability Award: Beal : Sunrise – Sunup is the world’s first climbing rope made from recycled tires.
Not all the winners were present at ISPO, but here are their products, from left to right:
Villacampa’s Core+Volution core, Kanyon’s Jerky Poulet Thaï, the Skiif application and Beal’s Sunrise – Sunup ropes.
FOA Highlights:
Throughout the selection campaign, we showcase the products at various events, including ISPO, the largest European outdoor trade show.
On this occasion, we also held a press conference for European and international media.
We created a commercial and media-oriented booklet, which we distributed to professionals in the outdoor industry. It is during this final event (ISPO) that everything is decided for the selected innovations.
Each company is given the opportunity to pitch its innovation before the FOA international jury. Following this, the jury members convene to deliberate and award the four prizes. This year, the discussions were very engaging and the debates intense, reflecting the quality of this 2025 products !
As a reminder, the winners receive a media campaign and are connected with national and international buyers.
Jury Members :
Experts products, journalists, retailers, and athletes evaluated products, ensuring groundbreaking recognition for market innovation. Members included:
- Nolan MITON – Creative & Brand Marketing Manager at Jonathan & Fletcher
- Sabine MESSNER – Founder & Director at Outside-Stories
- Matti HEILMANN – Business Development Manager at Globetrotter
- Élise PONCET – Trail and SkiMo Athlete for Arc’Teryx
- Kathi BAUMGARTNER – Owner at Riap Sport
- Wolfgang GREINER – Chief Editor at Outdoor Industry Compass
Our Partners for the 2024 French Outdoor Awards
We thank all our partners who made this innovation competition possible:
- The Région Auvergne-Rhône Alpes for their support in promoting the French outdoor industry.
- Medias & Press relations partners : Sportguide, SportEco, Outdoor Experts, Nivéales médias, Groupe Dauphiné Libéré, Mksport, Outside média, North Communication, Ring PR, Mindshake.
Next Edition:
We’ll see you next June for the launch of the 2026 edition !