Data analysis for the European Outdoor Market: value, volume, and growth!
To provide member-company manufacturers, brands, and distributors with a detailed overview of the sales trends for the outdoor sports market, Outdoor Sports Valley (OSV) contacted the international market research giant, the NPD Group, to conduct an in-depth study on the European outdoor market. This study covers 2016 and 2017.
The details of this market study are confidential and reserved solely for OSV active members.
Nevertheless, NPD and OSV would like to share a few key market trends* that every company and stakeholder should take into consideration:
– The European outdoor market (34 countries including Russia) posted an average annual growth rate of +2% from 2008 to 2016,
– Overall sell-out revenues for the European outdoor market reached 18.4 billion euros in 2016 (+4% over 2015),
– Frane is the only country in Europe’s “Top 5” (DE, FR, GB, IT, ES) where outdoor and ski apparel revenues grew from 2016 to 2017.
For a few more details, download the official press release (in French).
To obtain the full results for the study, which includes the in-depth analysis presented at the Annecy Base Camp Invitational on March 9, 2018, and detailed sales data for the major product catagories (apparel, footwear, hard goods for summer/winter outdoor sports), please contact Darin REISMAN (darin(at)outdoorsportsvalley.org) if you do not already have the study in hand (reminder: for active members only).
*Source : NPD Sport Consumer tracker & NPD Global Sport Estimate