The outdoor sports market in the Rhône-Alpes region

In 2014, the Haute-Savoie Agency for Economic Development and OSV worked together to create the Economic Observatory for the Outdoor Sports Industry in the Rhône-Alpes Region in order to better highlight and understand the industry, as well as to encourage its growth and development.

This study was conducted in 2015 (2014 data) and once again in 2016 (2015 data). The latest version is available for download: economic observatory for the outdoor sports industry.

An initial detailed study was conducted in 2011 in Haute-Savoie and throughout the Rhône-Alpes region in 2012, thanks to the collaboration of the CCI and the CMA of Haute-Savoie. The results can be found on this page.

The European outdoor sports market

The outdoor sports market in europe is estimated tio have generated 16.7 billion euros in revenues in 2012 : + 2% growth from 2011 to 2012.

MARKET SHARE ALL OUTDOOR SPORTS PRODUCTS COMBINED :

- Germany 20%
- France 17%
- Russia 14%

BREAKDOWN BY PRODUCT TYPE :

- Hard goods 47%
- Apparel 33%
- Footwear 20%

Source : 2012 sell-out data (incl. VAT) from the OSV/NPD Group study conducted in 2013.

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